Privacy Policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data in this context is all data that can be used to personally identify you.

1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is MAF Service GmbH, Lubolzer Bahnhofstrasse 6 A, 15907 L l;bben OT Lubolz, Germany, Tel.: 030 / 692066-250, Fax: 030 / 692066-259, E-Mail: info@maf-shop.com. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 The controller has appointed a data protection officer who can be contacted as follows: ‘Vera Heuser, Feuerbachstrasse 26, 12161 Berlin’

2) Data collection when you visit our website

2.1 If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the page server (so-called ‘server log files’). When you visit our website, we collect the following data, which is technically necessary for us to display the website:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymised form)

The processing is carried out in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively should there be any specific indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and for the protection of the transmission of personal data and other confidential content (e.g. orders or inquiries to the responsible party). You can recognise an encrypted connection by the characters ‘https://“’ and the lock symbol in your browser line.

3) Hosting & content delivery network

We use a provider to host our website and display the page content, which provides its services itself or through selected subcontractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files placed on your device. Some of these cookies are automatically deleted after you close your browser (so-called ‘session cookies’), while some of these cookies remain on your device for a longer period of time and enable the storage of page settings (so-called ‘persistent cookies’). In the latter case, you can see how long they are stored in the overview of cookie settings for your web browser.

If personal data is also processed by individual cookies set by us, the processing is carried out in accordance with Art. 6 (1) point b GDPR either for the execution of the contract, in accordance with Art. 6 (1) point a GDPR in the case of consent granted or in accordance with Art. 6 (1) (f) GDPR for the purposes of our legitimate interests in ensuring the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can adjust the settings on your browser so that you are informed when cookies are set and can decide whether to accept them on a case-by-case basis, or to always or never accept cookies.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Freshdesk

We use the email ticketing system of the following provider to process customer enquiries: Freshworks, Inc., 2950 S. Delaware Street, Suite 201, San Mateo, California 94403, USA.

If you send contact requests by email via our website, these are stored and organised in the ticket system to enable chronological processing and improve the service experience. You can always use the individually assigned ticket number to see the current status of the processing of your request.

For the organisation and processing of requests, personal data is collected, transmitted to the provider, stored and read according to the extent to which it is provided, but in any case, surname, first name and email address.

The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimising our service offering in accordance with Art. 6 (1) point f GDPR.

We have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

5.2 WhatsApp Business

We offer visitors to our website the opportunity to contact us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. We use the so-called ‘business version’ of WhatsApp for this purpose.

If you contact us via WhatsApp regarding a specific transaction (e.g. an order you have placed), we will store and use the mobile phone number you used for WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) point b GDPR for the purpose of processing and responding to your request. On the same legal basis, we may ask you to provide further data (order number, customer number, address or email address) via WhatsApp in order to be able to assign your enquiry to a specific process.

If you use our WhatsApp contact for general enquiries (e.g. about our range of services, availability or our website), we store and use the mobile phone number you use for WhatsApp and – if provided – your first and last names in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will only be used to respond to your request via WhatsApp. It will not be passed on to third parties.

Please note that WhatsApp Business is granted access to the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp business account, we use a mobile device in whose address book only the WhatsApp contact data of users who have contacted us via WhatsApp are stored.

This ensures that each person whose WhatsApp contact details are stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 (1) point a GDPR when they use the app on their device for the first time by accepting the WhatsApp terms of use. A transfer of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is excluded in this respect.

The purpose and scope of the data collection and the further processing and use of the data by WhatsApp, as well as your rights and setting options for protecting your privacy, can be found in WhatsApp’s data protection information : https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded an order processing contract with the provider that protects the data of our site visitors and prohibits the transfer of this data to third parties.

As part of the processing mentioned above, data may be transferred to servers belonging to Meta Platforms Inc. in the USA.

5.3 When you contact us (e.g. using the contact form or by email), personal data is processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary for this.

The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) point f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) point b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that there are no legal storage obligations to the contrary.

6) Comment function

When you use the comment function on this website, information about when you created the comment and the name you chose as a commentator will be stored and published on this website in addition to your comment. Furthermore, your IP address will be logged and stored. The IP address is stored for security reasons and in case the data subject violates the rights of third parties or posts illegal content through a submitted comment. We need your email address to contact you if a third party should object to your published content as unlawful.

The legal basis for the storage of your data is Art. 6 Para. 1 lit. b and f GDPR. We reserve the right to delete comments if third parties object to them as unlawful.

7) Data processing when opening a customer account

In accordance with Art. 6 (1) point b GDPR, personal data will continue to be collected and processed to the extent required if you provide it to us when opening a customer account. The input mask on the website will indicate which data is required for opening the account.

You can delete your customer account at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded in this regard have been fully processed, there are no legal retention periods to the contrary and there is no justified interest on our part in further storage.

8) Data processing for order fulfilment

8.1 To the extent necessary for delivery and payment purposes in order to fulfil the contract, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) point b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when placing your order (name, address, email address) in order to inform you inform you personally about upcoming updates within the legally prescribed period, in accordance with our legal information obligations pursuant to Art. 6 (1) point c GDPR, using a suitable means of communication (e.g. by post or email). Your contact details will be used strictly for the purpose of providing information about updates that we owe and will only be processed by us to the extent necessary for the respective information.

In order to process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Post & DHL Versand (official)

We use the following provider to prepare shipments: Deutsche Post DHL Research And Innovation GmbH, Kurt-Schumacher-Str. 1, 53113 Bonn
In accordance with Art. 6 (1) point b GDPR, we transmit digital shipping labels with your delivery information from our order processing system to the provider, who then sends them to our local printers to enable printing, for the sole purpose of processing your online order. Data is only forwarded if this is actually necessary for processing.

8.3 Transfer of personal data to shipping providers

– Deutsche Post

As a transport service provider, we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 (1) point a GDPR, before delivery of the goods, for the purpose of coordinating a delivery date or of a delivery notification, if you have given your express consent during the ordering process. Otherwise, only the name of the recipient and the delivery address will be passed on to the supplier for the purpose of delivery in accordance with Art. 6 (1) point b GDPR. The forwarding only takes place if this is necessary for the delivery of goods. In this case, prior agreement of the delivery date with the provider or the delivery notification is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the controller or the provider.

– DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany.

We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 (1) point a GDPR, prior to delivery of the goods, for the purpose of coordinating a delivery date or of a delivery notification, if you have given your express consent during the ordering process. Otherwise, only the name of the recipient and the delivery address will be passed on to the supplier for the purpose of delivery in accordance with Art. 6 (1) point b GDPR. The forwarding only takes place if this is necessary for the delivery of goods. In this case, prior agreement of the delivery date with the provider or the delivery notification is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the controller or the provider.

– FedEx

As a transport service provider, we use the following provider: FedEx Express Germany GmbH, Langer Kornweg 34 k,65451 Kelsterbach, Germany.

We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 (1) point a GDPR, prior to delivery of the goods, for the purpose of coordinating a date of delivery or of a delivery notification, if you have given your express consent during the ordering process. Otherwise, only the name of the recipient and the delivery address will be passed on to the supplier for the purpose of delivery in accordance with Art. 6 (1) point b GDPR. This data will only be passed on if it is necessary for the delivery of goods. In this case, prior agreement of the delivery date with the provider or delivery notification is not possible.

The consent can be withdrawn at any time with effect for the future by contacting the controller or the provider.

8.4 Use of payment service providers (payment services)

– Amazon Pay

One or more online payment methods from the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg.

If you choose a payment method that requires you to pay in advance (such as a credit card payment), your payment details (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order in accordance with Art. 6 (1) point b GDPR. In this case, the transfer of your data takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary.
– Apple Pay

If you choose ‘Apple Pay’ as your payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the ‘Apple Pay’ function of your iOS, watchOS or macOS-powered device by charging a payment card stored with ‘Apple Pay’. Apple Pay uses security features built into the hardware and software of your device to protect your transactions. To authorise a payment, you must therefore enter a code that you have previously defined and verify it using the ‘Face ID’ or ‘Touch ID’ function of your device.

For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be passed on to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to process the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment has been successful.

If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) point b GDPR.

Apple stores anonymised transaction data including the approximate purchase amount, the approximate date and time and the information whether the transaction was successfully completed. The anonymisation completely precludes any personal reference. Apple uses the anonymised data to improve ‘Apple Pay’ and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made on your Mac using Safari, your Mac and the authorisation device communicate via an encrypted channel on Apple’s servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to ‘Wallet & Apple Pay’ and disable ‘Allow Payments on Mac’.

Further information on data protection at Apple Pay can be found at the following Internet address: https://support.apple.com/de-de/HT203027
– Google Pay

If you choose the ‘Google Pay’ payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’), payment will be processed via the ‘Google Pay 8220; application of your mobile device that is operated with at least Android 4.4 (‘KitKat’) and has an NFC function, by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To authorise a payment via Google Pay in excess of €25, your mobile device must first be unlocked using the verification measure set up for this purpose (e.g. facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a uniquely assigned transaction number that is used to verify a successful payment. This transaction number does not contain any information about the real payment data of your payment methods stored in Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google only acts as an intermediary to process the payment process. The transaction is carried out exclusively between the user and the originating website by debiting the means of payment stored with Google Pay.

If personal data is processed in the course of the transfers described, the processing is carried out solely for the purpose of payment processing in accordance with Art. 6 (1) point b GDPR.

Google reserves the right to collect, store and analyse certain transaction-specific information for each transaction made through Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) point f GDPR, on the basis of a legitimate interest in proper accounting, verification of transaction data and optimisation and maintenance of the functionality of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information that is collected and stored by Google when using other Google services.

The Google Pay terms of use can be found here:

https://payments.google.com/payments /apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
– Klarna

This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If you select a payment method from the provider that requires you to make advance payment (such as credit card payment), your payment data (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order in accordance with Art. 6 (1) point b GDPR. In this case, the transfer of your data takes place exclusively for the purpose of processing the payment with the provider and only to the extent necessary.

If you select a payment method in which the provider makes advance payment (such as purchase on account, hire purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, and, if applicable, data on an alternative means of payment) during the order process.

In order to protect our legitimate interest in determining the solvency of our customers, we will forward this data to the provider in accordance with Art. 6 (1) point f GDPR for the purpose of a credit check. On the basis of the personal data you have provided, as well as other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to the provider’s internal criteria in accordance with Art. 6 (1) point f GDPR, a decision may also be taken to include identity and creditworthiness information from the following credit agencies in the application review:

https://cdn.klarna.com/ 1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, among other things, but is not limited to, address data.

You can object to this processing of your data at any time by sending us a message or by contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
– Paypal

This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

If you choose a payment method from the provider that requires you to pay in advance, the payment data you provided during the ordering process (including your name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) point b GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary.

If you select a payment method in which we make advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, and, if applicable, data on an alternative means of payment) during the ordering process.

In order to protect our legitimate interest in determining your ability to pay in such cases, we will forward this data to the provider in accordance with Art. 6 (1) point f GDPR for the purpose of a credit check. On the basis of the personal data you have provided, as well as other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal’s own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – ‘Pay later’ via PayPal, we provide your payment data to payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter ‘PayPal’). The disclosure is in accordance with Art. 6 para. 1 lit. b DSGVO and only to the extent necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – ‘Pay later’ via PayPal. For this purpose, your payment data may be passed on to credit reference agencies in accordance with Art. 6 (1) point f GDPR, on the basis of PayPal’s legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

If the PayPal payment method ‘purchase on account’ is available and selected, your payment data will initially be transmitted to PayPal to prepare the payment, whereupon PayPal forwards them to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (‘Ratepay’), to process the payment. The legal basis for this is Art. 6 (1) (b) GDPR. In this case, RatePay will carry out an identity and credit check in its own name to determine your ability to pay in accordance with the principle already mentioned above principle and passes on your payment data to credit reference agencies on the basis of a legitimate interest in determining solvency in accordance with Art. 6 (1) point f GDPR. A list of credit reference agencies that Ratepay can access can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When you use a local third-party payment method, your payment data will initially be passed on to PayPal in accordance with Art. 6 (1) point b GDPR in order to prepare the payment. Depending on your selection of an available local payment method, PayPal will then transfer your payment data to the corresponding provider to carry out the payment in accordance with Art. 6 (1) point b GDPR:

– Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
– Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
– iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
– bancontact (Bancontact Payconiq Company, Rue d’Arlon 82, 1040 Brussels, Belgium)
– blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
– eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2,
1200 Vienna, Austria)
– MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
– Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For more information on PayPal’s data protection policy, please see PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
– IMMEDIATELY

This website offers one or more online payment methods from the following provider: SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany.

If you select a payment method from the provider that requires you to pay in advance (such as a credit card payment), the payment data you provided during the ordering process (including your name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order in accordance with Art. 6 (1) point b GDPR. In this case, the transfer of your data takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary.
– Stripe

This website offers one or more online payment methods from the following provider: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland.

If you choose a payment method from the provider that requires you to pay in advance (such as a credit card payment), the payment data you provided during the ordering process (including your name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order in accordance with Art. 6 (1) point b GDPR. In this case, the transfer of your data takes place exclusively for the purpose of processing the payment with the provider and only to the extent necessary.

In order to protect our legitimate interest in determining the solvency of our customers, we will forward this data to the provider in accordance with Art. 6 (1) point f GDPR for the purpose of a credit check. On the basis of the personal data you have provided and other data (such as shopping basket, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

9) Web analysis services

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 ESW5, Ireland (‘Google’), which allows an analysis of your use of our website.

By default, when you visit the website, Google Analytics sets 4 cookies, which are stored as small text files on your device and collect certain information. This information also includes your IP address, which is however shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transferred to Google servers and processed there. In this context, transmissions to Google LLC based in the USA are also possible.

Google uses the collected information on our behalf to analyse your use of the website, to compile reports on website activities for us and to provide additional services associated with the use of the website and the internet. The abbreviated IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All the processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the ‘Cookie-Consent-Tool’ provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/technologies/partner-sites

Demographics
Google Analytics 4 uses the special function ‘demographics’ and can use it to compile statistics that provide information about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be assigned to a specific person and will be deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) point a GDPR, analyse your usage behaviour across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the ‘Personalised advertising’ function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the ‘UserIDs’ function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) a GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analysed across devices.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10) Retargeting/Remarketing and Conversion Tracking

10.1 Meta Pixel

Within our online offering, we use the ‘Meta Pixel’ service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (‘Meta’)).

If a user clicks on an advert that we have posted on Facebook and/or Instagram, the URL of our linked page is extended by a parameter with the help of ‘Meta Pixel’. This URL parameter is then entered into the user’s browser by a cookie that our linked page itself sets after the user has been redirected.

On the one hand, this enables Meta to determine the visitors to our online offering as a target group for the display of ads (so-called ‘ads’). Accordingly, we use the service to display Facebook and/or Instagram ads placed by us only to users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Meta (so-called ‘Custom Audiences’).

On the other hand, the ‘Meta Pixel’ can be used to track whether users have been redirected to our website after clicking on an advertisement and what actions they take there (so-called ‘conversion tracking’).

The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the ‘Cookie-Consent-Tool’ provided on the website.

We have concluded an order processing contract with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.

10.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise the ads you view on the web. If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to create target groups. When you use Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.

All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, the use of retargeting technology during your visit to the site will be omitted.

You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the ‘Cookie-Consent-Tool’ provided on the website.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.

You can find details about the data processing initiated by Google and how Google handles data from websites here: https://policies.google.com/technologies/partner-sites

Further information about Google’s data protection policy can be found here: https://business.safety.google/intl/de/privacy/ a> and https://www.google.de/policies/privacy/

10.3 Pinterest retargeting pixel

This website uses retargeting technology from the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

This enables visitors to our website who have already shown an interest in our shop and our products to be targeted with personalised, interest-based advertising. The display of the advertising material is based on a cookie-based analysis of previous and current usage behaviour, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymised data about your interests and thus to adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that most likely matches your product and information interests.

All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, the use of retargeting technology during your visit to the site will be omitted.

You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the ‘Cookie-Consent-Tool’ provided on the website.

10.4 Google Ads Conversion Tracking

This website uses the online advertising programme ‘Google Ads’ and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’).

We use the Google Ads service to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you adverts that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can tell that the user clicked on the ad and was redirected to this page. Each Google Ads advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an Ads customer. The information obtained using the conversion cookie is used to create conversion statistics for the Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

You can find details about the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites here: https://policies.google.com/technologies/partner-sites

You can revoke your consent at any time with effect for the future by deactivating this service in the ‘Cookie Consent Tool’ provided on the website.

You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

In order to address users whose data we have received in the context of business or business-related relationships in a manner that is even more in line with their interests, we use a customer matching function as part of Google Ads. To do this, we electronically transmit one or more files with aggregated customer data (mainly email addresses and telephone numbers) to Google. Google does not obtain access to plain text data in this process, but automatically encrypts the information in the customer files by means of a special algorithm during the transmission process. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This allows personalised advertising to be displayed across all Google services linked to the respective Google account.

Customer data will only be transmitted to Google if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw this consent from us at any time with effect for the future. Further information on Google’s data protection measures with regard to the customer matching function can be found here: https://support.google.com< wbr>/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy / and https://www.google.de/policies/privacy/

10.5 Google Ads conversion tracking without cookies

We use the Google Ads service to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service never sets cookies on your device.

Instead, your browser’s local memory is used to store an individual ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.

The ID is set when a user clicks on an ad placed by Google. If the user visits certain pages of this website, we and Google can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of Google Ads customers. The information obtained in this way is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.

However, they do not receive any information that could be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA. Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

If the collected information contains personal data, it will be processed in accordance with Art. 6 (1) point f GDPR based on our legitimate interest in the statistical analysis of the success of our advertising campaigns.
Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy / and https://www.google.de/policies/privacy/

10.6 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘GMP’).

GMP uses cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to determine which ads are displayed in which browser and to prevent them from being displayed more than once. In addition, GMP can use cookie IDs to capture so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, visits the advertiser’s website and makes a purchase through that website. According to Google, GMP cookies do not contain any personal information.
Based on the marketing tools used, your browser automatically establishes a direct connection with the Google server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge as follows: Through the integration of GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or are not logged in, there is a possibility that the provider may obtain and store your IP address. When using GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.

You can find the GMP by Google data protection provisions here: https://business.safety.google/intl/de/privacy/ a> and https://www.google.de/policies/privacy/

11) Site functionalities

11.1 Facebook plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when you visit our website, the plugins are initially deactivated by means of a so-called ‘2-click’ or ‘Shariff’ solution integrated into the page.

This integration ensures that when you visit a page on our website that contains such plugins, no connection is established with the provider’s servers.

Your browser will only establish a direct connection to the provider’s servers if you activate the plugins and thus give your consent to the data transfer in accordance with Art. 6 (1) point a GDPR. In this case, regardless of whether you are logged into an existing user profile, information about the device you are using (including your IP address), your browser and your page history will be transmitted to the provider to a certain extent and may be processed there.

If you are logged into an existing user profile on the provider’s social network, information about the interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transmitted to the provider.

Data may also be transmitted to: Meta Platforms Inc., USA

We have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

11.2 Instagram plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when you visit our website, the plugins are initially deactivated by means of a so-called ‘2-click’ or ‘Shariff’ solution integrated into the page.

This integration ensures that when you visit a page on our website that contains such plugins, no connection is established with the provider’s servers.

Data may also be transmitted: Meta Platforms Inc., USA.

We have concluded an order processing contract with the provider that ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

11.3 Pinterest plugins

Our website uses plugins from the social network of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when you visit our website, the plugins are initially deactivated by means of a so-called ‘2-click’ or ‘Shariff’ solution integrated into the page.

This integration ensures that when you visit a page on our website that contains such plugins, no connection is established with the provider’s servers.

Data may also be transmitted to: Pinterest Inc., USA.

We have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

For the transmission of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

11.4 Google Web Fonts

This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider’s servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

Data may also be transmitted to: Google LLC, USA.

The processing of personal data in the course of establishing a connection with the font provider will only take place if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service using the ‘Cookie-Consent-Tool’ provided on the website. If your browser does not support web fonts, a default font will be used by your computer.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.5 Google Customer Reviews (formerly Google Certified Dealer Programme)

We work with Google as part of the ‘Google Customer Reviews’ programme. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 ESW5, Ireland (‘Google’). This programme enables us to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in a Google email survey.

If you give your consent in accordance with Art. 6 (1) point a GDPR, we will share your email address with Google. You will receive an email from Google Customer Reviews asking you to rate your purchase experience on our site. The review you provide will then be combined with our other reviews and displayed in our Google Customer Reviews logo and on our Merchant Center dashboard. Your review will also be used for Google seller ratings. As part of the use of Google Customer Reviews, personal data may also be transferred to the servers of Google LLC. in the United States.

You can revoke your consent at any time by sending a message to the controller or to Google.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12) Tools and Miscellaneous

12.1 – BuchhaltungsButler

We use the cloud-based accounting software service from the following provider to take care of our accounting: BuchhaltungsButler GmbH, Ausbau 1, 15910 Unterspreewald, Germany.

The provider processes incoming and outgoing invoices as well as, if applicable, our company’s bank transactions in order to automatically record invoices, match them to the transactions and create the financial accounting from this in a partially automated process.

If personal data is also processed here, the processing is carried out on the basis of our legitimate interest in the efficient organisation and documentation of our business transactions.

12.2 Cookie consent tool

This website uses a so-called ‘cookie consent tool’ to obtain effective user consent for cookies and cookie-based applications requiring consent. The ‘Cookie Consent Tool’ is displayed to users when they visit the site in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate boxes. When this tool is used, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user’s device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this process.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and therefore in a legally compliant design of our website.

Furthermore, the legal basis for the processing is Art. 6 Para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the data subject

13.1 The applicable data protection law grants you the following rights of data subjects (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective conditions of exercise:

Right of access according to Art. 15 GDPR;
Right to rectification according to Art. 16 GDPR;
Right to erasure in accordance with Article 17 GDPR;
Right to restriction of processing in accordance with Article 18 GDPR;
Right to notification in accordance with Article 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to revoke consent granted in accordance with Art. 7 (3) GDPR;
Right to lodge a complaint in accordance with Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME THE RIGHT TO LODGE AN OBJECTION TO THIS PROCESSING WITH FUTURE EFFECT ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR SUCH PROCESSING WHICH OVERRIDE YOUR INTERESTS, INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

14) Duration of the storage of personal data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of the processing and – if relevant – additionally on the basis of the respective legal retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of express consent in accordance with Article 6(1)(a) of the GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that is processed in the context of legal or similar obligations on the basis of Art. 6 (1) point b GDPR, routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of the contract and/or there is no longer any legitimate interest on our part in further storage.

When processing personal data on the basis of Art. 6 Sect. 1 lit. f GDPR, this data is stored until you exercise your right of objection under Art. 21 Sect. 1 GDPR, unless we can demonstrate compelling demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or for the establishment, exercise or defence of legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection under Art. 21 (2) GDPR.

Unless the other information in this declaration about specific processing situations indicates otherwise, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.